Understanding Local Search Rankings

Understanding how Google determines local search rankings can help your business appear more prominently to potential customers. Here’s a concise overview of the key factors:

Google Business Profile (GBP) Signals:

• Primary Category: Select the category that best represents your main service.
• Keywords in Business Title: Incorporate relevant keywords if appropriate.
• Proximity: Your business's physical closeness to the searcher affects rankings.

On-Page Signals:

• NAP Consistency: Ensure your Name, Address, and Phone number are consistent across all directories.
• Keywords in Titles and Content: Use relevant keywords naturally in your website’s titles and content.
• Domain Authority: Build a reputable site through quality content and backlinks.

Review Signals:

• Review Velocity: Maintain a steady flow of new positive reviews over time.

Citation Signals:

• NAP Consistency: Ensure uniformity of your business information everywhere.
• Citation Volume: Be present on multiple reputable directories.

While there are other elements Google considers, they’re not as impactful as the ones mentioned here. Managing even these essential factors can be time-consuming and overwhelming. The good news? We handle all of this for you. Focus on running your business—we’ll take care of helping it grow.