You Can Now Claim Your Business Inside ChatGPT
For two years the honest answer to "how do I get my business on ChatGPT" was that you couldn't. Not directly. You could get your listings in order and hope the AI picked you up from somewhere else.
That changed today.
OpenAI launched Business Hub in beta, and it does roughly what Google Business Profile does. You claim your business, verify you're authorized to represent it, correct your information, and see data on how often ChatGPT is putting you in front of people.
For context on why this matters: ChatGPT now serves around 1.2 billion people a week.
What Business Hub actually is
It's the entry point. You claim your business, verify it, and from there you can update the details about what you sell and keep your information current.
The dashboard shows you three things:
- How often ChatGPT mentions your business in conversations
- How many people view your profile
- How many click through to your website
It also shows discovery topics, which are the common themes in conversations where your website gets cited. That one is the most useful part for a local business, because it tells you what people were actually asking about when your name came up.
One thing it does not do: OpenAI does not share the conversations themselves. You see aggregated numbers, not what anyone typed.
Who can actually use it
This is where you need to read carefully, because two different things launched today and they have different rules.
Business Hub is global. Any eligible business in a market where ChatGPT is available can claim a profile. That includes local service businesses.
Business Agents are a separate feature, limited at launch to eligible ecommerce and online service businesses in the United States. An agent is an AI that answers questions about your products or services directly inside ChatGPT when someone opens your profile.
So if you're a roofer, a chiropractor or a restoration company, you can almost certainly claim your profile. Whether you get an agent is a different question, and right now the answer is probably not yet.
OpenAI has not published exactly what makes a business eligible. If you're already an OpenAI enterprise customer or advertiser, you go through your rep instead. Shopify merchants can connect their store directly from Business Hub or from Shopify admin.
How to claim yours
Go to Business Hub inside ChatGPT and start the claim process.
You'll need to verify that you're authorized to represent the business. OpenAI says verification methods vary by market and by business type, so what you're asked for may not match what someone else was asked for.
Once you're verified, fill everything out. Your services, your products, your details. Same discipline you'd apply to a Google Business Profile: every field, accurate, matching what you have everywhere else.
That last part matters more than it sounds. AI cross-references your business across sources. If your hours say one thing here and another thing on Yelp, you've given it a reason to trust you less.
Four things to be realistic about
It's beta. Things will change. Features will move. Some of what works today may work differently in three months.
You might see no data at all. OpenAI says insights only appear once interactions meet a minimum threshold. If ChatGPT is mentioning you twice a month, your dashboard may sit empty. That's not a bug, and it's not a reason to panic. It's a measurement of where you currently stand.
It's free at launch. Which is a specific way of saying it's free right now. Google Business Profile is still free years later, so this isn't a prediction, just something worth noticing in the wording.
Claiming a profile is not the same as getting recommended. This is the big one. The Hub lets you manage how you appear and see what's happening. It does not make ChatGPT start naming you. If AI doesn't know your business exists, a claimed profile with an empty dashboard is what you'll have.
Why I'd claim it this week anyway
Even with all of that, go do it now.
Think about what happened with Google Business Profile. The businesses that claimed early got their own name, their own listing, clean data, no disputes. The ones who waited ended up fighting over duplicate listings, wrong addresses that someone else had entered, and profiles that a former marketing company had claimed and wouldn't hand over.
Every claim system works this way. Early is clean. Late is a support ticket.
It takes a few minutes and it costs nothing.
If your dashboard comes back empty
Claim the profile first. Then do the work that actually gets you mentioned.
Open a new chat and ask ChatGPT for the service you sell in your city. If it doesn't say your name, that's your starting point, and the fix isn't in the Hub.
Look at the sources it cites under the answer. Those are the sites AI is reading to decide who to recommend, and they're different for a chiropractor than for a roofer. Get listed on every one of them. Claim your Yelp, your Bing Places, your Apple Maps. Make sure your website is something a bot can actually read.
The Hub tells you where you stand. Everything else is what moves you.
If you want to know where your business currently stands across Google, Maps and AI before you start, run a free audit. You'll get a report, no call, no pitch.